Everybody knows – Google Panda doesn’t like thin or low quality content.
But what actually is low quality content according to the “Panda algorithm?”
Since the introduction of this low quality content fighting algorithm on Feb 24, 2011; millions of websites and blogs are being hit in terms of traffic and revenue. Only few have successfully recovered. May be 20 to 30% or so. But majority are still suffering from this Google filter.
According to Google – Panda is not a penalty. Instead, it’s a filter. It filters good quality content from bad ones; thereby promoting quality content to the top of the search results.
Without much ado, let me tell you 5 types of low quality content blogs or websites which usually suffer Panda hit.
1# Internal duplication
Content farms and bloggers usually do this type of mistake. In an attempt to rank for a specific keyword or phrase they publish multiple posts about a single topic. This is like content spinning – Multiple versions of web-pages with same meaning.
By doing this, they suffer from “keyword cannibalism” along with Panda hit.Keyword cannibalism means – Multiple web-pages competing with each other to rank higher for a single keyword or phrase.
You can check your internal duplicate content here on Siteliner.com
2# External duplication
Content duplication from external sources is an obvious reason for Panda hit. If you’re duplicating 2 to 3 lines (an excerpt) with a link to the source; then it’s OK. But duplicating the complete blog post or spinning the entire post for publication is considered extremely low quality content by Google.
As such, external duplication is a cyber crime according to copy write infringement law. You may end up with a heavy penalty (monetary) by the other party.
3# Useless content
Many a times, bloggers unnecessarily lengthen a simple topic to achieve a specific keyword count.
If a topic can be expressed well with in 500 words; and you try your best to make it 2,000 words article to rank higher and include it in the in-depth article section in Google search; then obviously readers will be bored and abandon the page without reading much. And low time-spent for large web-page is a –Ve ranking signal by Google.
So, don’t set a specific keyword count or target. Instead, express your thoughts in a natural way. Let your thought process decides the length of your blog post (keyword count).
4# Thin content
Thin content means – Inadequate content to express the exact meaning of the topic. Readers usually bounce back from this type of pages. Because 8 to 10 lines can’t do justice for a given topic.
Content farms were used to publish thin content in a large scale to rank for in-demand keywords for more page views. And Google Panda algorithm is specifically designed to curb this practice by content farms.
5# Irrelevant content
Again, a commonly practiced method by Bloggers which attracts panda hit.
Instead of sticking to the original niche or theme of their blog; many a times, bloggers publish unrelated content which are in great demand. In an attempt to rank that content higher they usually make them keyword dense (keyword stuffing). Panda algorithm also hits blogs with keyword stuffed pages.
Publishing blog posts about “how to earn money” and “popular gadgets” on fashion, recipe and traveling blogs are examples of this type of practice. Often, by de-indexing or deleting all these posts or the entire category containing these posts results in prompt recovery from Panda hit.
Does your blog contain any of the above 5 duplicate content type? Add your experience in the comments below.
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