Now You Can Earn More Money With Your Same Old AdSense Account

Good news for all Google AdSense users.

Google has implemented a major change in AdSense data from May 1st, 2013. Which will help you to increase CPC (cost-per-click)and RPM (revenue per thousand impressions) in your AdSense account.

Google has declared on its AdSense blog that – It will remove not only the associated earnings,  but also the invalid clicks and impressions in the Estimated Earnings at the end of each month.

How it will help you…

At the end of each month Google AdSense displays your Estimated Earnings for the month (or last month), which is:

Amount You Have Earned - Earnings Due to Invalid Activity (this is a step taken by Google to protect advertisers). Until now, this report was also showing the clicks and impression due to invalid activities.

From May 1st, 2013 onwards it will remove the extra (invalid) clicks and impressions from the report. That means – Your total number of clicks and impressions will decrease. Leading to increase in CPC (cost-per-click) and RPM (revenue per thousand impressions). That means your final earnings will be increased for the same number of clicks (valid), which was a bit lower before May 1st.

From now onwards, your CTR (Click-through-rate) will be more accurate. You can also do a better analysis of your AdSense report (statistics)  by using other tools.

Actually Google should have taken this steps much ago. AdSense publishers were loosing money every month due to decrease in  CPC and RPM, due to invalid clicks (both accidental and deliberate).

Thanks Google – “Better late than never.”