You must’ve heard the word content syndication, but never gave enough thoughts thinking that it’s reserved only for tech guys who love to play with codes and all.
Initially, it seems so complicated that even seasoned bloggers don’t dare to attempt it. And, few bloggers don’t do it for fear of duplicate content issues.
The truth is: Content Syndication – If done correctly, can improve your authority tremendously and earn you lot more new visitors to your blog. It’s a process of leveraging your best piece of content to the maximum possible extent. And in return, building authority and getting other people’s audience.
In simple words: Content Syndication means – Republishing a piece of content on another site or blog, which is already published on your own blog. Obviously with a permission and mutual consent between both parties.
You must be thinking it will create a duplicate content issue with your blog as well as the republishing blog. Of course it will, if not done correctly. But, with a bit of SEO knowledge – you will be benefited in a big way.
The Process: Choose the blog post which you want to republish on an authority and highly trafficked blog. Contact the webmaster and explain how he will be benefited by republishing the post on his blog. To check the popularity and user engagement other webmasters usually look for 2 things in your blog post – number of social sharings & number of comments. Because these are the posts which will also be liked by their audience.
Then offer him the below 3 options for correct content syndication to be in safe-side.
Content Syndication: 3 Ways
1# Implementing Rel=”Canonical”
This is the best possible way to syndicate content and telling the search engines about the original source of the blog post. Here, the republishing blog has to add a canonical tag to specify the canonical version (original version) of the article.
The canonical tag is like <link rel=”canonical” href=http://www.yourwebsite.com/your-blog-post>
Any link-juice accumulated by the syndicated content due to back-links will be transferred to the canonical version of the web-page (your blog post page). Because search engine algorithms will know the original version of the article and give due credit by detecting the canonical tag.
2# No-indexing republished content
Tell the webmaster to noindex the syndicated content; thereby telling the search engines to keep the republished content out of the index. This way there will be no duplicate content issue, and you will still be receiving any link juice (or Page Rank) accumulated by the syndicated content.
The noindexing tag is like <meta name=”robots” content=”noindex, follow” />
3# Link-back to original source
In case, the webmaster is not comfortable with the above 2 options, then tell him to give a link directly from the syndicated article to the original article on your blog (but never to your home page).
Search engine algorithms are smart enough to know the original version of the article by detecting the link-back on the syndicated copy. In this way you will also get all the link-juice from the syndicated copy.
Things To Remember:
- Syndicate content with blogs from your own niche.
- Their authorities should be higher from your blog.
- They should be highly trafficked for better exposure.
- Always choose your most popular blog posts for content syndication.
- Practice it moderately to keep the originality of your blog. Your blog should contains enough original and high quality content apart from the syndicated content to offer some value to the existing as well as the newly acquired visitors.
So guys, have some blogging adventures by “Content Syndication” while donning all the safety gears 
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