Just think for a moment – Why you visit your favorite blog again and again? Why you have bookmarked it, shared it with your friends and never hesitate to link it from your blog post?
May be the blog is GREAT!
Great blogs have an inherent property to make a visitor, a permanent reader. They have the latent power to make permanent readers to loyal followers.
What is the secret behind their latent power? Can we make ours great? Without much ado let’s discuss about the ingredients of a great blog.
Secrets of Great Blogs
1. An Awesome Theme: A great theme which is beautifully professional, a theme which is professionally clean, and a theme which is so clean that a readers love to be associated with.
When a visitor visits a blog, it’s the theme which makes the initial impression. It’s the decision maker “whether to read the article or not.”
If it able to create confidence and honesty in the mind of a reader; he proceeds further, otherwise not.
Readers never hesitate to put their Emails in a beautifully designed subscription-box on a beautiful theme. And, a professionally designed logo leaves a lasting impression in the reader’s mind for better recall and repeat visits.
The soothing colors and layouts increase the staying time and make the readers navigate more. A fast loading theme with user friendly navigation system makes your readers happy.
A beautiful theme, better functionalities and user-friendliness makes a blog great.
2. Easy Readability: What’s the point – If your readers struggle to consume your content due to difficulty in reading. Do you visit a restaurant for 2nd time, if the quality of food served is substandard?
Type of fonts, its size and colors matter a lot.
Again, your content should be in smaller chunks (paragraphs) with proper punctuations. Keep your paragraphs short at the beginning of the article for better adaptability of the readers.
Shorter lines, small paragraphs and plenty of white space help visitors in effortless reading with lesser strain.
3. Killer Content: A visitor visits his favorite blog to gain quality information (not just information) to solve his problem, or to make his life or profession easy.
To make your blog great – Your content should be unique. And, it should be presented in an unique and creative way. Compelling content which help your readers to achieve their goal should be the cornerstone of your blog posts.
You should add images and videos to make your content more appealing visually. Multimedia also complements your content by enhancing its quality and better understanding.
The web is all about content. And, so also your blog. Feed your blog with content which people are desperately searching for. always remember – Quantity never makes a blog great, but quality certainly.
4. Author behind the Blog: Just like “People make a city great”, author or authors behind the blog make it great.
Do you know – Why people subscribe a blog? They subscribe because they want to read more from their favorite author, as and when he writes.
They become a fan of a blog, because they find themselves well connected with the author. They easily understand the language and tone of the author.
People love to communicate with their favorite author. And, when the author responds their comments, they feel proud and happy. They love to spend more and more time on their favorite blog, only because they find peace of mind being connected with their favorite author, whom they respect.
What’s your take on making a blog great? Add a tip or two in the comments below to make the list continue…
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